Paul Dorrell Photography: Image used in Sunday Business Post

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I was recently commissioned by Niall Cannon of It Providers in Ennis to shoot a portrait for a feature in SBP magazine. After initial discussions, it became apparent that he wanted something a ‘bit different’. This fits with usual approach to find something about a person or their business to tell their story through images. Nialls business is all about barcodes, so that became the theme and as his business provides equipment to make barcodes work for you I decided to make him in control of the codes in the images.

The image chosen for the magazine shows Niall casually leaning against a large code, but creating a dent in the side, showing that they are not as rigid as one would think.